Microsoft Excel specialists

Spreadsheets for marketing

The Spreadsheets for marketing course is for you if you want to:

  • Master all the Excel manipulation tools for sorting, filtering, converting, completing, subtotalling, cross-tabulating, formatting, splitting and joining to create the marketing reports you need.
  • Discover features for database and sensitivity analyses, budgeting & forecasting tools, and the amazing PivotTable.
  • Solve the common marketing spreadsheet problems with powerful formulas and functions.

Course content overview:

  • Spreadsheets for marketing         | venues |
    Plan and report, import marketing databases, explore data manipulation techniques, create user-friendly spreadsheets, build charts, link to Word and PowerPoint.

Course structure:

  • Spreadsheets for marketing
    Duration: two days. Format: seminar with small team hands-on problem-solving exercises - computers are supplied.

What you get for each course:

  • The best possible advice and training from international company AbleOwl, who have specialised solely in Excel and spreadsheets for over twenty years.
  • Assimilation of good spreadsheet design practices. All AbleOwl courses apply ESP conventions. ESP(Excel Standardisation Programme). That means you will more quickly understand and navigate the workbooks used, whichever AbleOwl courses you attend.
  • A well-written, full-colour, indexed course manual that explains each of the course agenda items in detail.
  • A USB flash drive that contains all spreadsheets covered in the course examples. You can modify the spreadsheets for your own use.
  • A free PDF copy of each of our monthly publications: Instant, In-depth and Visual Basic Excel Sheets. Then, select your preferred magazine and receive a free three-month subscription to it.
  • The GenieMini add-in, to speed up many common tasks and to help apply conventions and good practices.
  • Multiple-place discount: 10% off for three or more places booked on the same course.
  • Refreshments and lunch included in the price.
  • A course certificate upon request.

Who should attend:

  • Marketing Managers, Brand Managers, Product Managers, Marketing Analysts, Sales Analysts, Market Researchers, Marketing Assistants and other marketing personnel. Excel users who prepare spreadsheets for the Marketing department will also benefit. You should be a regular Excel user, and know all of the basics such as formula construction, formatting, printing and working with sheets. There is no need to know macros or advanced formulas.

Learn in a positive environment



  • Be assured the advice you get is well-proven and utilised.
  • Feel free to ask questions.
  • Get time away from the office and constant interruptions.
  • Enjoy a friendly environment where you don’t feel you’re holding others up.
  • Instantly apply what you’ve learned on return to work.

The courses cover Microsoft Excel releases XP(2002) through 2013.
Where there are differences among the covered releases, they are pointed out.


Course cancellation policy:



A course booking is considered final when received in writing (online, email, fax or post) by AbleOwl, and can be cancelled up to ten working days before the course. After that, payment is expected in full and no refund will be given. All cancellations must be notified in writing, i.e. post, fax or email. Another delegate may be substituted at any time.